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What I do

• A custom typeface, one weight
• A custom typeface, family of four
• A wordmark, drawn not set
• Identity, built on a face
• Extending a typeface you own
• A licence for a released face

Notes

• Accents are not an afterthought
• Against annual type licences
• Drawing by hand first
• What a custom typeface actually costs
• The lowercase decides everything

Before you write

• Why only one project at a time?
• What does outright licensing mean?
• How long is the wait?
• Can you match an existing brand?
• Which languages can you cover?
• Will you work on somebody else’s typeface?