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One project at a time · Typefaces licensed outright, never annually · Next opening in about six weeks+1 876 409 3352
Fervency

Notes

Notes

How specific letters get drawn, what type design actually costs, and a standing argument with the way the industry licenses its work.

Accents are not an afterthought17 September 2026 Accents are not an afterthoughtThe diacritics that get bolted on badly, and what it costs to fix them later.Against annual type licences17 September 2026 Against annual type licencesA typeface you rent is a brand you can be priced out of. The whole argument, at length.Drawing by hand first17 September 2026 Drawing by hand firstIt is slower and produces different letters. Here are both versions of the same g.What a custom typeface actually costs17 September 2026 What a custom typeface actually costsHours, by stage, on a real commission, with the boring parts that take the longest.The lowercase decides everything17 September 2026 The lowercase decides everythingWhy the first cut is twenty-six letters and why getting it wrong there is so expensive.

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Why only one project at a time?
Because type design is slow and doing two at once produces two mediocre typefaces. It costs me money and it is the only way I know to keep the work at a standard I will sign.
What does outright licensing mean?
You buy it once and own it in perpetuity, for any use, in any medium, with the editable source drawings. No renewals, no seat counts, no audits and no way for me to price you out later.
How long is the wait?
About six weeks at the moment, and the number on this site is the real one. If your date does not work I will say so immediately rather than taking a deposit and hoping.
Can you match an existing brand?
Usually, and sometimes I will tell you that what you have is fine and you need spacing rather than a new face. That has happened three times and cost me three commissions.

The wait is about six weeks and I will tell you honestly

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